Dr. Beatrice Eugster

Senior Assistant

Institute of Communication and Media Studies

+41 31 631 38 48
A 123
Postal Address
University Bern
Institute of Communication and Media Studies
Fabrikstrasse 8
3012 Bern

Since January 2014, Beatrice Eugster has been a senior assistant at the Institute of Media and Communication Studies. She worked for the project “The Role of Parties in the Politicisation of European Integration,” a research cooperation with the University of Landau (co-financed by the Swiss National Science Foundation). In this context, she dealt with the impact of Euroskeptic parties on other parties and the media. Currently, she works for the IFC “Religious conflicts and coping strategies” in project 7 “Political Instrumentalization of Islam?”. This project examines how in the run-up to the national initiative “Ja zum Verhüllungsverbot” (Yes to the Mask Ban)” Islam and Muslims are represented in the Swiss media and how these representations affect not only attitudes and perceptions but also political behaviour of both the Muslim and non-Muslim Swiss population. She also teaches classes on political communication at the bachelor’s level.

Her PhD thesis focuses on poverty, immigrants and their social and work rights (University of St. Gallen). Between 2002 and 2009 she studied political science, economics, and the history of art at the University of Zurich, Switzerland.

Research interests

  • Political Communication
  • European Politics
  • Immigration and National Identity
  • Comparative Welfare State Research
  • Media represetation of Muslims and Islam and attitudes
  • ICA
  • SVPW
  • Eugster, Beatrice, Carlos Jalali, Michaela Maier, Severin Bathelt, Melanie Leidecker-Sandmann, Silke Adam, Ralph Negrine, and Nicolas Demertzis. "When do European election campaigns become about Europe?" West European Politics. DOI 10.1080/01402382.2020.1778956.

  • Eugster, Beatrice, Silke Adam, Severin Jansen, and Michaela Maier. "Does negativity about Europe propel parties’ media visibility?" Communications: The European Journal of Communication Research.

  • Jansen, A. Severin, Beatrice Eugster, Michaela Maier, and Silke Adam. "Who Drives the Agenda: Media or Parties? A Seven-Country Comparison in the Run-Up to the 2014 European Parliament Elections." The International Journal of Press/Politics. DOI 10.1177/1940161218805143.

  • Eugster, Beatrice. Immigrants and Poverty: The Role of Labour Market and Welfare State Access. Rowman & Littlefield International/ECPR Press (in preparation).

  • Eugster, Beatrice. "Immigrants and Poverty, and Conditionality of Immigrants’ Social Rights." Journal of European Social Policy. DOI 10.1177/0958928717753580.

  • Adam, Silke, Beatrice Eugster, Eva Antl-Wittenberg, Rachid Azrout, Judith Möller, Claes de Vreese, Michaela Maier, and Sylvia Kritzinger. "News media’s position-taking regarding the European Union: The synchronization of mass media’s reporting and commentating in the 2014 European Parliament elections." Journal of European Public Policy. DOI 10.1080/13501763.2017.1375546.

  • Adam, Silke, Eva Antl, Beatrice Eugster, Melanie Leidecker, Michaela Maier, and Franzisca Schmidt. 2017. "Strategies of pro-EU parties in the face of a Euroskeptic challenge." European Union Politics 18(2): 260 -282. DOI 10.1177/1465116516661248.

  • Eugster, Beatrice, and Oliver Strijbis. 2011. "The Swiss: A Political Nation?" Swiss Political Science Review 17(4): 394-416. DOI 10.1111/j.1662-6370.2011.02029.x.



Eugster, Beatrice. The Swiss initiative “Yes to veiling ban”: dividing the left and uniting the right? Annual Convention of the Swiss Political Science Association (SVPW), Luzern, 3-4 February.



Eugster, Beatrice. The Justification of Parties’ Positions on European Issues in EP Election Debates. ECPR General conference, Wroclaw, Poland, 4-7 September.



Eugster, Beatrice (with Severin Bathelt, Silke Adam, and Michaela Maier). “Politicization of Europe in EP elections from the perspective of communication and media studies” with Silke Adam, and Michaela Maier. Workshop “European elections and political structuring”, WZB Berlin, Germany, 25-26 May.



Eugster, Beatrice (with Severin Bathelt, Silke Adam, and Michaela Maier). Who Sets Europe on the Agenda – Political Parties or Mass Media? ECREA’s Political Communication Section Interim Conference, Zurich, Switzerland, 22-23 November.



Eugster, Beatrice (with Silke Adam, Eva Antl-Wittenberg, and Sylvia Kritzinger). Faces of Euroskepticism in the mass media – A seven country analysis of mass media communication in the run-up to the EP elections 2014. ICA Conference, Fukuoka, Japan, 9-13 June.

Eugster, Beatrice. Immigrants and their social rights of citizenship. Annual Convention of the Swiss Political Science Association, Basel, Switzerland, 21-22 January.



Eugster, Beatrice. How parties justified the 2014 EP election debate. A comparative analysis in six countries. The structure of the debate on EU integration issues. A comparative analysis of party communication in the EP 2014 elections. ECPR General Conference, Montreal, Canada, 26-29 August.

Eugster, Beatrice (with Adam, Silke; Antl-Wittenberg, Eva; Leidecker, Melanie; Maier, Michaela; Schmidt, Franzisca). The interplay between Euroskeptic challenger and pro-European mainstream parties – A six country comparison of strategic party communication in the run-up to the 2014 European Parliament election. Annual conference of the Swiss Association of Communication and Media Research (SGKM), Bern, Switzerland, 13-14 March.



Eugster, Beatrice. The structure of the debate on EU integration issues. A comparative analysis of party communication in the EP 2014 elections. International workshop "Campaigning for Europe 2014: Parties, Mass Media and Voters in the European Parliamentary Elections 2014", Annweiler-Bindersbach, Germany, 17-19 November.

Eugster, Beatrice. How political economies affect immigrants' socio-economic incorporation. A comparative analysis of immigrants’ poverty risks across advanced industrialised countries. BIGSSS International Conference 2014 - Social Stratification and Social Policy, Bremen, Germany, 12-13 June.

Eugster, Beatrice (with Valeria Camia). How parties frame social citizenship and the inclusion of immigrants in Germany, Switzerland and the United Kingdom. Annual Convention of the Swiss Political Science Association (SVPW), Bern, Switzerland, 30-31 January.