Mykola Makhortykh, Tobias Rohrbach, Silke Adam
In cooperation with industry partners, this project investigates the recent trend in corporate communication to adopt newsroom-like structures. The project aims to explore how this feautre of journalistic organizations is adapted into borader corporate business models as well as understand motivations and experiences in doing so. And more specifically, what is the role of AI in newsroom structures? What professional values do communication experts in newsrooms value? We approach these research questions a series of interviews with experts from central Swss industry and news organizations.
2023-2024
Rohrbach, Tobias, und Mykola Makhortykh. 2024. Corporate Newsrooms 4.0 in der Schweiz: Eine explorative Studie zur Newsroom-basierten Unternehmenskommunikation im Zeitalter künstlicher Intelligenz.
Rohrbach, Tobias, und Mykola Makhortykh. 2024. „A Matter of Mindset? Features and Processes of Newsroom-based Corporate Communication in Times of Artificial Intelligence“.
